header:not(.is-sticky) .flo-header{background-color:#f6f6f2}header:not(.is-sticky) .flo-header__logo, header:not(.is-sticky) .flo-header__menu > div > ul > .menu-item > a, header:not(.is-sticky) .flo-header__menu-trigger, header:not(.is-sticky) .flo-header__social-links-trigger, header:not(.is-sticky) .flo-header__social-links a:before, header:not(.is-sticky) .flo-header__search-trigger, header:not(.is-sticky) .flo-header__search-form-input, header:not(.is-sticky) .flo-header__search-form-submit, header:not(.is-sticky) .flo-header__featured-link{color:#000000}.flo-header{padding-top:1.875rem;padding-bottom:1.875rem}header:not(.is-sticky).flo-header{background-color:#f6f6f2}header:not(.is-sticky) .flo-header__menu-item-search:before, header:not(.is-sticky) .flo-header__menu-trigger-item, header:not(.is-sticky) .flo-header__search-form:before, header:not(.is-sticky) .flo-header__search-form:after{background-color:#000000}header:not(.is-sticky) .flo-header__column-top-wrap{border-color:#000000}.flo-header--sticky .is-sticky .flo-header{background:rgba(246,246,242,1)}.flo-header--sticky .is-sticky .flo-header__logo, .flo-header--sticky .is-sticky .flo-header__menu > div > ul > .menu-item > a, .flo-header--sticky .is-sticky .flo-header__menu-trigger, .flo-header--sticky .is-sticky .flo-header__social-links-trigger, .flo-header--sticky .is-sticky .flo-header__social-links a:before, .flo-header--sticky .is-sticky .flo-header__search-trigger, .flo-header--sticky .is-sticky .flo-header__search-form-input, .flo-header--sticky .is-sticky .flo-header__search-form-submit, .flo-header--sticky .is-sticky .flo-header__featured-link, .flo-header--sticky .is-sticky .flo-header__lang-switch{color:#000000}.flo-header--sticky .is-sticky .flo-header__menu-item-search:before, .flo-header--sticky .is-sticky .flo-header__menu-trigger-item, .flo-header--sticky .is-sticky .flo-header__search-form:before, .flo-header--sticky .is-sticky .flo-header__search-form:after{background-color:#000000}.flo-header--sticky .is-sticky .flo-header__column-top-wrap{border-color:#000000}.flo-header ul ul{background-color:#ffffff}.flo-header ul ul a{color:#000000!important}@media (min-width:768px) and (max-width:1024px){.flo-header__logo{max-width:14.375rem}}@media (min-width:1025px){.flo-header__logo{max-width:14.375rem}}

.flo-header--type-d .flo-header__social-links-dropdown{background-color:#ffffff}.flo-header--type-d .flo-header__social-links-dropdown a{color:#000000!important}

.flo-header-mobile__logo{max-width:12.5rem}.is-main.flo-header-mobile{background-color:#f6f6f2}.is-main.flo-header-mobile .flo-header-mobile__search-trigger, .is-main.flo-header-mobile .flo-header-mobile__menu-trigger, .is-main.flo-header-mobile .flo-header-mobile__logo, .is-main.flo-header-mobile .flo-header-mobile__menu{color:#000000!important}.is-main.flo-header-mobile .flo-header-mobile__menu{border-color:#000000}

@media (max-width:767px){.flo-mobile-menu .flo-header-mobile{background-color:#f6f6f2}.flo-mobile-menu .flo-header-mobile__menu-trigger, .flo-mobile-menu .flo-header-mobile__logo, .flo-mobile-menu .flo-header-mobile__menu-wrap{color:#000000!important}.flo-mobile-menu{background-color:#ffffff}.flo-mobile-menu__menu > li > a, .flo-mobile-menu__menu > li .flo-mobile-menu__menu-submenu-toggle, .flo-mobile-menu__social-links a{color:#000000}.flo-mobile-menu__menu > li > a{color:#000000}.flo-mobile-menu__search{background-color:#f6f6f2}.flo-mobile-menu__search-input, .flo-mobile-menu__search-submit{color:#000000!important}.flo-mobile-menu__submenu{background-color:#ffffff}.flo-mobile-menu__submenu-header-wrap{background-color:#f6f6f2}.flo-mobile-menu__submenu-parent-title{color:#000000!important}.flo-mobile-menu__submenu-items a{color:#957030!important}.flo-mobile-menu__submenu-close-button{color:#252525;border-color:#252525}.flo-mobile-menu__submenu-close-text{color:#957030!important}}

.flo-listing--992 .flo-listing__title, .flo-listing--992 .flo-listing__excerpt, .flo-listing--992 .flo-listing__date, .flo-listing--992 .flo-listing__category{color:#000000!important}.flo-listing--992 .flo-listing__date:before, .flo-listing--992 .flo-listing__date:after{background-color:#000000}.flo-listing--992 .flo-listing__image-wrap:before{background-color:#ffffff}

Tag: copywriting

.flo-listing--992 .flo-listing__date{font-family:WorkSans Medium;font-size:0.6875rem;letter-spacing:0.3em;word-spacing:0em;line-height:1.8em;text-transform:none;font-weight:normal}

February 11, 2020

.flo-listing--992 .flo-listing__title{font-family:Bellefair Regular;font-size:1.875rem;letter-spacing:0em;word-spacing:0em;line-height:1.19em;text-transform:none;font-weight:normal}

Tips for Amazing Landing Page Copy that Converts

.flo-listing--992 .flo-listing__excerpt{font-family:CormorantGaramond Regular;font-size:1.125rem;letter-spacing:0em;word-spacing:0em;line-height:1.4em;text-transform:none;font-weight:normal}

copywriters who write landing pages know that the right headline and call-to-action can change conversion rates considerably. Their writing gets more clicks, page views, and generates conversions. Ultimately, the right squeeze page can send you oodles of traffic and revenue when built correctly. However, if you are not a copywriter, the good news is that on-site conversions are not all about the words you choose.

.flo-header-popup:before{background-color:#000000}.flo-header-popup__main-wrap{background-color:#f6f6f2}.flo-header-popup__close, .flo-header-popup__search-input, .flo-header-popup__search-submit, .flo-header-popup__menu .menu-item a, .flo-header-popup__social-links a:before{color:#000000!important}.flo-header-popup__menu .menu-item a:before{background-color:#000000}.flo-header-popup__search{border-bottom:1px solid #000000}